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OptiKPI's Real-Time Marketing Automation Platform
Engagement Length
5+ Years
(Ongoing)
Engagement Model
Full-Stack Development with Continuous Support
Main Technologies
Node.js, React, MongoDB, Redis, AWS Lambda, ElasticSearch, Next, BigQuery, DynamoDB, Hapi, CloudFront
The Challenge
OptiKPI needed a system that could handle the dynamic and complicated nature of marketing for in-game casinos. The platform has to keep up with strict industry requirements, analyze massive information in real-time, manage player trips effectively, and interact smoothly with many communication channels.
The Solution
Patoliya Infotech developed a Node.js and React-based marketing automation platform that is both scalable and effective. The platform's key features are
Real-time data processing
The platform has the capacity to process massive amounts of data and provide real-time insights.
Dynamic campaign management
Users can easily create, schedule, and optimize marketing campaigns.
Multi-channel communication
The platform supports various communication channels, including email, SMS, and API bonuses.
Advanced analytics
Users can gain deep understanding into player behavior and preferences.
Compliance
The platform agrees with all applicable iGaming laws.
The Technology Used
Frontend
React, Next
Backend
Node.js, Express, Lambda, Hapi
Database
MongoDB, Redis, DynamoDB, BigQuery, ElasticSearch
Cloud Infrastructure
AWS Lambda, CloudFront, GCP, Firebase
The Outcome
The marketing automation technology from OptiKPI has completely changed how iGaming operators connect with their customers. Principal advantages are
Improved customer retention
Customized marketing campaigns drive customer loyalty.
Increased player engagement
Real-time analytics enable more personalised and effective player interactions across all channels.
Higher operational efficiency
Automated workflows reduced manual effort and accelerated campaign delivery for operators.
Regulatory compliance
The platform ensures full adherence to iGaming industry standards across all markets.
Patoliya Infotech has helped OptiKPI in becoming an established supplier of marketing automation for the iGaming sector by offering a strong and adaptable solution.
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